According to Nadia, “mindset is the single most important determinant of my resilience.” We couldn’t have said it better ourselves! We asked each of them to share their top three tips on pushing through adversity. Knowing what it took to get Dia & Co to seven years of great fashion, an inspiring community and an incredible team, we know Lydia and Nadia have the secrets to perseverance. As a founder, it’s much more important to be thinking ten years ahead and not spend time ruminating on the past.” “I wish I could say that it is less painful seven years later, but no matter what, it’s always hard to hear anyone talking poorly about your baby! While I’ll always be very sensitive to negative feedback or rejection when it comes to Dia & Co, I’ve certainly learned to move on more quickly. “ We asked Lydia, if, after seven years of making fashion dreams come true, rejection still has the same sting. There is nothing more motivating than knowing at some point you’ll be able to prove to an adversary that they were wrong. They almost always came with an insight we could use to refine our approach, but also gave us even more conviction that we had something to prove. “We heard a lot of “no’s” when we were first starting the company-mostly from financial backers who needed more proof points before investing. Lydia recalled what it was like to navigate the minefield of naysayers. With those statistics it’s not hard to imagine that the road to Dia & Co’s success was peppered with a chorus of “no’s”. According to Bloomberg, female founders secure only 2% of venture capital funding. “As a founder, it’s much more important to be thinking ten years ahead and not spend time ruminating on the past.” Lydia Gilbert, Co-Founder, Dia & Coĭespite unwavering determination, building a business from the ground up is a major feat. It wasn’t that we necessarily had the right business model from the start, but I knew that we would try harder than anyone else to figure it out.” Fast forward to 2022 and seven incredible years of Dia & Co under her belt, that mission is being realized every day. But, it really wasn’t until I understood how many other women shared this experience that it became clear that there had to be a better way. She had this to say about starting Dia & Co: “A big part of the motivation for Dia came from my own personal experiences. As a teenager who wasn’t able to shop with her friends or find a prom dress in her size, she became determined to make fashion more accessible for women who looked like her. Wearing plus sizes herself, Nadia understood all too intimately the challenges of finding stylish pieces. Becoming the largest online destination for plus-size fashion doesn’t happen overnight. In honor of the brand’s 7th birthday, we sat down with them to get the scoop on what it took to get here and their advice on how to stay motivated. It’s questions like these that inspired Founders Nadia Boujarwah and Lydia Gilbert to embark on the seven-year journey that is Dia & Co. It leaves you wondering, how the majority of women in the U.S. Yet, plus-size fashion represents less than 20% of what’s purchased in the market. "This gives them an opportunity to try different brands without committing."īut there’s more to the appeal of clothing boxes than just convenience, according to Clark: "They treat customers as individuals.Per the 2020 State of Inclusive Fashion Report, approximately 67% of women in the U.S. "People like trying on things at home," said Clark. It’s really kind of incredible and they got a lot of people’s attention."įor a $20 styling fee, Stitch Fix customers fill out a questionnaire, indicating their sizes and preferences, and a fashion professional does the rest, handpicking clothes intended to meet a customer's budget and taste. They announced profitability after six years. "They stayed under the radar for a while to figure out their business model and figure out their customer. "Stitch Fix is the buzziest of this bunch," Deputy Managing Editor of Women’s Wear Daily Evan Clark told ABC News. Now it's one of a growing number of clothing box services offering to take the legwork out of shopping. — - Stitch Fix took the fashion world by storm when it posted $730 million in sales last year, helping to make clothing box services one of the hottest trends in the industry.
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